Coca-Cola only hires law firms that meet at least 30% diversity quotas

Ideology instead of merit and ability

The legal department of the international group promotes quotas and threatens to reduce fees and terminate the contract if this is not allowed.

The Coca-Cola Legal Department wrote a letter to its outside lawyers in the US on Jan. 28 that law firms wishing to work with Coca-Cola “commit that at least 30 percent of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from black attorneys,” as Breitbart reports.

The goal of the initiative is that at least 50% of the employees should consist of black Americans.

For new matters, failure to adhere to these diversity guidelines by a firm after two quarterly reviews will result in a 30 percent non-refundable cut in future fees. Continued non-compliance with the requirements can lead to the termination of the relationship between the law firms and the beverage company.

As Breitbart reports, however, blacks make up only 13.4 percent of the US population, according to data from the US census. The number of black lawyers in the US is disproportionately low, accounting for only 5 percent of all US lawyers, the American Bar Association reported in 2020.

The ideological Cola letter goes on: “The time has come for us to stop championing good intentions and motivations, and instead, reward action and results. Quite simply, this is now an expectation,” Coca-Cola Senior Vice President Bradley Gayton said in a statement accompanying the letter.

“My hope is that our law firm partners view this as an opportunity to effect real systemic change and that others, both within and outside of the legal profession, take inspiration and join with similar commitments of their own,” the statement said.It is no longer about quality and ability, but only about origin and descent. It seems like a strange twist in a society that boasts of giving equal opportunities to everyone who works their way up, rather than preferring someone (or an entire law firm) with a certain percentage of employees from a specific background.

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